Torlago operates in a market dominated by giant consulting companies. Their success comes from being hyper-focused on a niche, which is a different mode of operation compared to their competitors. We decided to create a visual expression that stands out in their industry.
The abstract crest is an interesting combination of the letters 'T' and 'C' which also forms an ambigram. The design emphasizes boldness, modernity, and readability. The crest broken down, serves as the building block for quite a unique brand pattern that can be used to infuse the spirit of the brand into assets.
It’s quite typical for corporate websites to feature a white user interface. Since Torlago thrives on being deifferent, we decided to go the other direction and create a dark user interface maintaining a corporate look and feel. By complementing the dark interface with the brand colours, we created a unique look and feel.
Serving a niche as specific as Torlago’s requires that you communicate as clear as crystal. Torlago’s communications are direct and straight to the point such that it resonates immediately with the right audience.